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Seated at the edge of his hospital bed with his head buried in his hands, 22 year-old Jason Marks never thought he would spend the night in the UCLA Medical Center his first time home from college in six months.
When my 7th bbm to this one girl I met at this one club didn’t go through, I started wondering, ‘was it something I said? What the hell is going on?! I’m like supposed to be KILLING IT right now,’
said Jason, a native of Pacific Palisades.
I couldn’t take it anymore. This wasn’t supposed to happen. I’m a That Guy (TG) — you know, that guy who played high school varsity football all four years and still talks about. When BBM went down, well, the panic set in and I decided to check myself into this joint,

Jason in the hospital being chill
he said, referring to UCLA Ronald Reagan Memorial Hospital.
Even with Blackberry’s data centers functional, the pain caused by the outage has taken its toll on many loyal RIM subscribers.
We’re calling it Post Tramautic Messenger Disorder, or PTMD for short,
said Dr. Marvin Hainsworth, a neuroscientist specializing in Blackberry behavior.
Many individuals are having a hard time recovering from the loss of data, making them especially vulnerable.
Vin, a 25-year-old from Cranberry, NJ who declined to give his last name, echoed Dr. Hainsworth’s sentiments:
“Yeah, so like, I had to make some actual phone calls to my boys from Cherry Hill to see what they wanted to do last night. It was terrible, you know, hearing their actual voices. Even now that my BBM is working, I’m never going to be able to get those conversations out of my mind, no matter how much I try.
Delayed BBM’s causing High Levels of Anxiety
Recipients of extremely late BBM’s haven’t been immune from the Blackberry carnage.
I decided to go to sleep really early last night since BBM wasn’t working, which meant there was no point even staying awake, you know?
said Kirsten, a 22 year-old female from La Jolla.
Then I wake up this morning and there’s like, 23 BBM’s from this guy I think I gave my number to a couple weeks ago. He kept asking me if I was trying to “watch an episode of Lost” and I guess since nothing was getting delivered he kept resending. I’m not really sure what to do now since I can’t respond to these types of messages unless I’m drunk. So I might down a few shots before I say anything, obviously.
Kristen’s not alone in her discomfort. Many recipients of delayed BBM’s are feeling confused and insecure by the catastrophe.

Kelly showing off her "exclusivity" and two phones
I’m like, not sure what the proper etiquette is here,
said Kelly, a 28 year-old from Miami.
I got a bunch of BBM’s that just came in now. One simply said ‘soo, like, you tryna hang out or what?’ The context of these messages is completely skewed since I received them at 12 p.m. I’m not really sure what to do.
If you or anyone you know is experiencing PTMD, please seek help. Protect yourself and your loved ones in this difficult time.
For more resources on Dealing with exclusivity etiquette, check out our guide on the Inverse Propensity of Exclusivity (IPOE)
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